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I'm Rakshita Nigam

I am a Marketing Enthusiast with 1 year of experience as a Senior Executive in Ad Operations. I ensure smooth execution of advertising campaigns, manage creative assets, align brand deliverables, create reports, and evaluate campaigns. I collaborate with cross-functional teams to deliver high-quality advertising solutions in dynamic environments.

ABOUT ME

I am a dedicated and detail-oriented Marketing Enthusiast with 1 year of experience as a Senior Executive in Ad Operations. In my current role, I am responsible for the smooth and successful execution of advertising campaigns across various platforms.

Throughout my career, I have actively contributed to successful campaign execution, honing my skills in ad operations, creative management, and strategic planning.

Passionate about the ever-evolving digital landscape, I aspire to transition into a role as a digital marketer. My goal is to leverage my current experience and further develop my expertise in digital marketing, embracing new technologies and trends to drive impactful and innovative campaigns.

I am driven by the opportunity to connect with audiences in meaningful ways, and I am excited about the potential to make a lasting impact in the digital marketing sphere.

My Skills

Campaign Management

Campaign Management: Ability to oversee and manage the entire lifecycle of digital ad campaigns from inception to completion.

Ad Trafficking

Ad Trafficking: Proficiency in setting up, monitoring, and optimizing ad placements using various ad servers and platforms.

Data Analysis

Data Analysis: Strong analytical skills to interpret campaign performance data and provide actionable insights.

Optimization

Optimization: Expertise in implementing strategies to optimize campaign performance, enhance targeting, and maximize ROI.

Technical Proficiency

Technical Proficiency: Familiarity with ad platforms and tools such as Google Ad Manager, Facebook Ads Manager, DSPs, and programmatic platforms.

Collaboration

Collaboration: Ability to work effectively with cross-functional teams, including creative, marketing, and technical teams, to ensure successful campaign delivery.

Problem-Solving

Problem-Solving: Ability to identify, troubleshoot, and resolve issues that arise during the campaign lifecycle.

Reporting

Reporting: Experience in creating detailed reports to track campaign performance and communicate results to stakeholders.

Attention to Detail

Attention to Detail: Ensuring accuracy and consistency in all aspects of campaign execution.

Communication Skills

Communication Skills: Excellent verbal and written communication skills for collaborating with cross-functional teams and managing client relationships.

Project Management

Project Management: Strong organizational skills to manage multiple campaigns and tasks simultaneously, ensuring deadlines are met.

Compliance Knowledge

Compliance Knowledge: Understanding of industry standards, regulations, and best practices to ensure all campaigns comply with legal and ethical guidelines.

What I Guarantee

Accurate Execution – Client tailored execution.
Commitment – Wholeheartedly committed to delivering transformational change for each client.
Value – Two words. Affordable investment.

Campaign Management

End-to-end management of ad campaigns.
Strategy development and execution.
Budget allocation and pacing.

Reporting and Analysis

Comprehensive campaign performance reporting.
Data analysis and interpretation.
Providing actionable insights and recommendations.

Cross-Functional Collaboration

Coordinating with creative, marketing, and development teams.
Managing client relationships and communication.
Facilitating smooth project handoffs and interdepartmental workflows.

Ad Trafficking

Ad setup and trafficking using ad servers.
Tag management and troubleshooting.
Creative quality check and implementation.

Technical Support

Troubleshooting technical issues with ad delivery.
Ensuring proper integration with third-party platforms.
Managing discrepancies and resolving technical conflicts.

Vendor Management

Liaising with external vendors and partners.
Managing vendor performance and service level agreements (SLAs).
Negotiating contracts and terms with vendors.

Optimization

Real-time campaign optimization.
A/B testing and performance analysis.
Implementing data-driven strategies to enhance ROI.

Compliance and Quality Assurance

Ensuring compliance with industry standards and regulations.
Conducting quality assurance checks on ad creatives and placements.
Managing privacy and data protection protocols.